INOUT QMS by MAXIM FOMCHENKOV

INTRO
‍

The QMS market of Latvia, as well as of the whole world, is mostly conservative enough. This was largely due to the stagnation caused by a lack of competition. Is it possible to shake up the market and squeeze out the giants of the industry, that do not allow the appearance of an underdog? Perhaps, if you are brave enough and have a few trump cards up your sleeve.

PRODUCT

As it turned out, simply making a product better than others was enough to gain market share in QMS, isn't that a real challenge? The challenge was aided by the introduction of a couple or three modern technologies that not only made the user experience better, but also greatly reduced the cost and financial threshold of entry for the customer.

NAMING
+ BRANDING

The premise of the name is simple enough — 'in' and 'out,' the name hints at the fact that you, as the end user of the product, don't have to spend much time queuing. Well, at least in my mind.

The logo hints at roughly the same thing — a metaphor about not going around the circle, but going through. What London subway? Have no idea what are you talking about.

BRANCH

A lot of time was devoted to developing the interfaces of the navigation screen and operator window screen — to read the information and the subsequent path to the service window had to be accessible and clear to anyone.

At the same time, the system itself had to have uniform settings, so that all the necessary equipment could be deployed equally successfully in a room of any size or floor area.

Operator window 9'' display with window number, current customer number nor operator status

Customisable navigation panels with additional information, e.g. advertising, weather or anything else on demand

Operator window 9'' display with window number, current customer number nor operator status

Customisable navigation panels with additional information, e.g. advertising, weather or anything else on demand

Operator window 9'' display with window number, current customer number nor operator status

Customisable navigation panels with additional information, e.g. advertising, weather or anything else on demand

KIOSK

Initially, the customer application was run on a kiosk of a Japanese company, but it was soon discarded due to the awful display (poor response, low resolution and brightness) and the relatively high cost of the device itself.

So we came to the conclusion that we should make our own kiosk — MOON I.

'What is dead may never die'

KIOSK

'What is dead may never die'

Successful launch

Houston, Tranquillity Base here. The Eagle has landed.
— Neil Armstrong

MOON I
‍

I came up with the look and concept of the kiosk as well as a part of the internals, which I won't tell you because it's a corporate secret. In the end, even taking into account the margin, the kiosk ended up being half the price, more functional, and about 8.2 times prettier than the closest competitors.

Below you can rotate MOON I a bit if you wish

KIOSK
INTERFACE

For the kiosk was developed its own application with a number of advantages the competition didn't have. For example, during off-hours, the kiosk could print the opening hours of the branch, and if the customer was going to spend too much time in queue, the kiosk offered to print sudoku to the customer.

MOBILE
APP
‍

No one has offered their customers to queue remotely, but we did — and it turned out to be very popular, especially during busy hours. The app displayed all of the InOut locations in the city, and the user could quickly find the place of interest through a search or by specifying their geolocation. The user could also add frequently visited branches to favorites and not waste time searching later.

OPERATOR
APP
‍

The Operator App had a number of strict requirements. First of all, the application had to be simple and easy to use, including those people who are far from advanced computer users in their daily lives.

Also, the application specifically has a desaturated color scheme, so that throughout the working day is not rippled in the operator's eyes. The app also has a supervisor access, an employee who monitors the work of all operators in the department.

CONCLUSION

Contrary to the convictions of many, we managed to establish our presence on the Latvian niche market, as well as expand to Lithuania and Estonia. Most of the key banks represented in Latvia, the Post, many state institutions, and a large number of small businesses have become our clients. The flexibility and quick setup of the system allows to organize an electronic queue as in a large bank and in a ski slope or in a hairdresser's shop without any difficulties.

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