ABOUT MAXIM FOMCHENKOV

ABOUT ME‍

Originally from Latvia, I’m currently working as a Design Director with a background in product and brand design.

For more than 15 years, I’ve been creating digital products, brand systems, and interaction experiences — combining analysis, empathy, and common sense to make things that simply work.

I believe true simplicity is never accidental — it comes through iteration, curiosity, and attention to detail. To me, execution always outweighs the idea. Beyond the digital world, I enjoy designing and crafting tangible things — exploring how physical form and digital function influence each other.

Tenacious D
•
Once upon a time two artistic fatties with acoustic guitars wrote a best song in the word. Also they made a lot of another markable things, lol.

Raymond Loewy
•
'Design is too important to be left to designers.' Brilliant mind and icon. Influenced for a whole era of industrial and graphic design. Creator of PRR S1 exterior.

Alien
•
In space no one can hear you scream. A dark retrofuture universe created by Dan O’Bannon, Ridley Scott and Hans Rudolf Giger.

'We' by Eugene Zamiatin, 1920
•
A mother of dystopia genre, dystopia before it was cool if you wish. Hard to read, hard to understand, worth every penny minute. Hardly recommended.
‍
Image: We, New York: E.P. Dutton, 1924. First edition.

Maryna & Serhiy Dyachenko
•
Master of worlds. Their ‘Armaged-dom’ book is definitely one of the best books I ever read. Certainly, that’s a dystopia.

Tool
•
Turn math to music, turn music to math, turn your inside out. Music beyond music — meet the Tool.

Moomin
•
'I only want to live in peace, plant potatoes and dream.' A world created by Tove Jansson, a great way to know being if you are 7. If you are 47 either.

Casey Neistat
•
'Do what you can’t.' If you ever looked for a most productive and motivated human being on Earth — here he is. Great example to follow who.

Robert Sheckley
•
An infinite source of humour and wisdom. If you haven’t read his books yet, please do it, you wont regret. Or sure you will in case you hate sci-fi.

Saw an OP-1?
•
What, not yet? Please fix it right now in here. An outstanding device from outstanding inventors, pure swedish design.

Paul Rand
•
'Design is a relationship between form and content.' A father of graphic design, author of many logos you may see every day.

任天堂株式会社
•
Founded in Japan, 1889. 132 years in game. Started with hanafuda, now with best-selling handheld game console in the world. Example of perfect business management.