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ROLES IN PROJECT
Idea, Naming, Branding, Product Design
ROLES IN PROJECT
Idea, Naming, Branding, Product Design
INTRO
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PRODUCT
The task was to create a convenient application for ordering a taxi with an additional feature that competitors do not have — according to the concept, the user could save the drivers he liked in the application so that later use their services.
It was assumed that girls would not be the main, but a large part of the user base. Along the way, I had the opportunity to eliminate the UX flaws that our potential competitors had and reduce the number of taps to order a taxi to a minimum.
At least at the time of creation of application screens.
NAMING
Oh, that was the tricky part. No, you go and come up with a competitive name for a cab, keep it simple, catchy, and still have the domain zone belonging to a country that has an internet. However, I succeeded, at least as far as it was possible. The word is a combination of two words 'Cab' and 'Choose'. The double O at the end is known to give +5 to a startup's luck.
APPLICATION
The launch was supposed to be simultaneously on two platforms. The differences between Android and iOS applications were minimal and were limited by platform specifics.